The sound of a lone flute has become a familiar tune among Canadians, and something that has become associated with Canadian wildlife. This distinctive and iconic flute is the theme song that begins each Hinterland Who’s Who (HWW) television service announcement, or vignette. Originally created in the early 1960s by the Canadian Wildlife Service, these 60 second educational vignettes brought nature to television viewers across Canada through narration and wildlife film footage. These short vignettes were accompanied by fact sheets with more detailed information on wildlife species, which were made available to the public.
After 40 years of education and success, Environment Canada and the Canadian Wildlife Federation (CWF) revamped these educational tools to give them a new generational look and feel. New vignettes, a dedicated website, as well as educational fact sheets for the general public, and lesson plans for educators were all developed for a new generation.
While the original goal of the HWW's series of vignettes was to educate the public about Canadian wildlife, the popularity of these vignettes speaks to the impact they had on Canada's culture, history, and identity. No doubt they will continue to be informative, educational, and memorable resources for generations to come, as they originally did over 40 years ago.
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