People
around the world will be turning off their lights tonight, Saturday
March 29 from 8:30-9:30 p.m. local time for Earth Hour. Earth Hour is a
worldwide event that recognizes the need for conserving and protecting
the planet.
Earth Hour started off in Sydney, Australia in 2007 as a lights-off
event. Since then, it has become an annual event, and has grown to more
than 7000 cities and towns around the globe. Earth Hour is organized
by the World Wildlife Fund (WWF).
New for this year is the launch of Earth Hour Blue. Earth Hour Blue
is a crowdfunding and crowdsourcing platform that enables individuals
to add their support, either financially or through their voice, to
environmental causes and campaigns. Earth Hour Blue was developed to be
something for people to engage in beyond the one hour.
Regardless of how one participates, Earth Hour has become a symbol of
unity. In this one hour, through the single act of switching off the
lights, the whole world is united through this commitment to making the
planet a sustainable world to live in.
For more information, visit the Earth Hour website.
